Beats Electronics, LLC is an American producer of audio products and equipment headquartered in Santa Monica, California. The company was founded by rapper and hip-hop producer Andre "Dr. Dre" Young and Interscope-Geffen-A&M Records chairman Jimmy Iovine and primarily produces products under the brand Beats by Dr. Dre. The company has also licensed audio technology to other companies for use in their own products, and also acquired MOG in 2012 to expand into the online music market.
From 2009 to 2012, its products were exclusively manufactured by the consumer electronics company Monster Cable. Following the expiration of its contract, Beats began to self-manufacture its products.